| We live in an "instant gratification" | | | | going on, the first to know any breaking |
| society. We want things, and we want them | | | | news, the first to respond, the first to buy |
| now. Need to know the weather? Get the | | | | the new toy, the first....well, just the |
| forecast online, or turn on the weather | | | | first. Companies who produce cell phones know |
| station on cable. Stock market? Yeah, online | | | | these people, and know them well.And so do |
| or the stock channel. Since we live in the | | | | MLM Marketers. The only difference is MLM |
| "now", clever marketers take advantage of | | | | Marketers like their SOUL under pressure.We |
| that, and use what I call the Marketers | | | | find ourselves in a meeting. Someone is |
| SOUL.We have all heard such things as:"There | | | | describing a business opportunity to us. |
| has never been a better time to read this | | | | Numbers are thrown about. Pictures of yachts, |
| than right now! We have a limited quantity of | | | | planes, people in Hawaii... more numbers, a |
| time left, and were only able to secure 150 | | | | few testimony's from not-so-attractive |
| lines to write this in. Our normal price is | | | | people, a few more numbers (but this time, |
| $99.99, but if you act in the next 10 | | | | the numbers are in the millions!). Now we're |
| minutes, we'll cut that price in half! | | | | confused. Could those numbers be wrong? But |
| Friends, this is a ground floor opportunity, | | | | wait... what if we're wrong, and the numbers |
| but spots are filling up fast!"We have all | | | | are right? Man, that sure was a nice boat. |
| heard the hype, and dare I say it - some of | | | | I'd like to go to Hawaii. If that ugly guy |
| us have bought into it. Why? Simply because | | | | could sell this thing, imagine what I could |
| we're human and have emotions. The majority | | | | do...The Marketer has just grabbed our |
| of time-limited deals out there are simply | | | | SOUL.Here it comes. They tell us they only |
| taking advantage of that.How many times have | | | | have permission to sell 10 of the package at |
| you gotten an offer to purchase something, | | | | this discounted price, and they can only |
| not acted on it, and then a week later, the | | | | offer it to us tonight, right now. In fact, |
| same product is offered again, but now with a | | | | they're only allowed to make the offer one |
| time sensitive discount? I know more than | | | | time. That's it. Once you turn it down, the |
| once I've been on the other end of that - | | | | regular price would have to be charged.Our |
| where I purchased something, then a week | | | | SOUL twitches.They tell us they really want |
| later, got the discounted offer. That just | | | | us to be in this program. They want us to |
| makes me mad.Back to our clever marketing | | | | succeed - because the only way they will |
| friends and their SOULs.Marketers bear their | | | | succeed is if we succeed... we're in this |
| SOULs for one reason, and one reason only: To | | | | together...Our SOUL begins to waiver.The |
| get you to buy something you otherwise | | | | initial investment isn't that bad, they say. |
| wouldn't buy.The human emotional mind is a | | | | If it helps, they can break it up into 4 |
| curious thing. We don't like to be | | | | equal payments...Our SOUL falls.We whip out |
| embarrassed. We don't like to feel confused. | | | | our credit card. We swipe it. We sign. We're |
| We don't like to be wrong. We don't want to | | | | in. Our SOUL is lost.Just this week I watched |
| be left out. Take those 4 things, roll them | | | | a news report about an elderly lady who spent |
| up, and package them. That's the SOUL of a | | | | 16 THOUSAND on a Real Estate course. They got |
| clever marketer.SOUL, my friends, stands for | | | | her SOUL, too. 5 days later, she tried to |
| "Sense Of Urgency or Loss"...we all know | | | | cancel her check, only to find out it was too |
| marketers have no other souls...Sense Of | | | | late. Not only that, but she also found out |
| Urgency or Loss. That's where we are afraid | | | | about the clause in the contract that said if |
| we're going to lose out on a deal if we don't | | | | she attempted to cancel the check, she would |
| do something about it right now. It's the | | | | be responsible for the FULL AMOUNT of 25 |
| chance of a lifetime, and we don't want it to | | | | Thousand.Friends, please listen to me. Our |
| pass us by. Besides, there are other people | | | | SOULs are precious. We must safeguard against |
| doing it.... they look like they're having | | | | them. Never sign up during a high pressure |
| fun.... they look like they're making | | | | meeting. Always come back to them, after you |
| money.... they must have made the right | | | | have had a chance to review the information, |
| decision...Interestingly enough, researchers | | | | product, service, and program. If they really |
| are now looking into what they're calling | | | | believe in the program, the offer will still |
| "Urgency Addicts". Those are the people in | | | | be available... of course, they'll tell you |
| society who just have to be out there on the | | | | they normally don't extend the offer a second |
| edge - completely connected with everything | | | | time...For MLMEruption. |