| The sales of the new iPod video are | | | | famous TV series, music videos and pictures. |
| surprisingly good, taking into account the | | | | The parallel development of two complementary |
| fact that no research has been made for the | | | | services - the handheld video device and the |
| customer market and their needs or | | | | special store for it - is a great |
| requirements. | | | | achievement. Besides, the iPod is the best |
| | | | selling music online store and it will |
| A possible disadvantage for the sales may be | | | | probably be the best music video online |
| the fact that the negative advertising has | | | | store. The sales may also rise due to the new |
| been made. This negative advertising concerns | | | | available TV series or TV shows of the famous |
| the vulnerability of the screens, the easy | | | | TV Channels. |
| scratching surfaces and other several | | | | |
| features. However, the sales are up due to | | | | Taking into account the fact that the iPod is |
| the great success among the teenagers, among | | | | the best seller in the United States, being |
| very busy people who travel a lot. | | | | the most successful music player, it was easy |
| | | | to predict high sales for the new edition, |
| Some researches show that instead of the iPod | | | | even it is a video iPod. The prices were |
| video success and publicity the Amazon online | | | | lower as the lower-cost players were |
| store the most popular iPod is the nano | | | | introduced on the market in the last years, |
| model. However, the sales are ahead | | | | but the nano edition has increased the |
| expectations and in the case of other stores | | | | prices. With the new iPod video the price has |
| are outselling the popular iPod nano. These | | | | been pushed beyond the average selling price. |
| high sales may be due to the high storage | | | | |
| capacity, video features and reasonable | | | | That is why the sales of 100 iPods every |
| prices. From this point of view, a selection | | | | minute may seem not surprising at all and |
| of users may be made, as the nano edition | | | | sales of 14 millions in the first quarter of |
| iPod attracts more MP3 users. Therefore, a | | | | the fiscal year 2006 are considered not bad |
| new trend and a new profile of user appeared | | | | at all for such a company. The sales for the |
| taking into account the high sales for the | | | | iPod video may also rise together with the |
| new video iPod. | | | | spreading worldwide of the popularity of this |
| | | | edition of iPod . |
| Another aspect of the great sales concerns | | | | |
| the fact the new iPod video is not a | | | | However, the iPod video doubles the Apple's |
| competitor for the TV industry, but more a | | | | sales. The sales were made skyrocket due to |
| complementary device. Although the rating of | | | | the great success of the new iPod video |
| some TV shows or films may lower, the iPod | | | | outselling in some cases other types or |
| video may also contribute to the fame extend | | | | editions of iPods. Nevertheless, the |
| of some TV shows or films. The sales may be | | | | maximized sales are due to the new video |
| also triggered by the trendy urban lifestyle | | | | features, longer battery life, more options |
| and capacity of influencing the preferences | | | | and more memory space enough for a lot of |
| and needs of the others. The fact that the | | | | music, music videos, TV shows and episodes, |
| episodes of the TV series such is the case of | | | | and even lots of photos for the photo album. |
| "Lost" or "Desperate Housewives" may have | | | | These features and improvements make the new |
| contributed to the great success and great | | | | iPod video so popular and fashionable. These |
| sales of the new edition of the iPod. | | | | aspects and others (games, possibility of |
| | | | checking the e-mail, possibility of finding |
| Other sales were going up as they developed | | | | out the time in other cities and other useful |
| from the new edition of the iPod and this is | | | | features) suit very well the contemporary |
| the case of the iTunes Music Store. In this | | | | lifestyle. |
| type of store you may buy episodes of the | | | | |